Titi Branch, who, along with her sister Miko, cofounded Miss Jessie’s, a natural hair-care brand for textured hair, has died. She was 45 years old. The sisters sold their first kitchen-concocted product, Miss Jessie’s Curly Pudding, out of their Brooklyn salon, Curve. In a 2013 interview, Miko said that as she and her sister built their line from the profits of their salon, they lived together and shared clothes to save money. Their line became a cult favorite, and as it then gained widespread popularity, they renamed their salon Miss Jessie's. An expanded line of hair-care products went on to be sold at Target, Walmart, and major drugstore chains.
Branch grew up a self-proclaimed tomboy with dreams of being a reporter. After college at the University of Maryland, where she earned a degree in consumer economics, she opened a cleaning business with her sister (they'd been in business together since running Kool-Aid stands as girls), but ultimately left that behind for a job as an assistant to a news director at a local news station. Perhaps unable to resist the entrepreneurial siren call, she later founded a booking agency for hairstylists, and she and Miko teamed up again for Miss Jessie's. Titi Branch leaves behind many relatives and Anthony Spadfora, her boyfriend and business parter in an upcoming beard-grooming business, Maestro's Classic.