I'm assuming this is an homage to the '70s perm hairstyles that ruled the decade, a nod to the fact that his new song with Mark Ronson is called "Uptown Funk" (and at once point he wears the same hairstyle in the video). And it certainly caught people's attention, trending on Twitter and showing up all over Instagram. We can now file this in the same category as Pharrell's hat as a pop-culture moment.
I did a quick search and couldn't find gold curlers, so I'm assuming these were either custom-made or they're simply painted curlers like these from Sally Beauty Supply. You know, in case you're now dying for a set of your own. Are you?Photo by Courtesy The Voice via YouTube