There's a texture revolution happening in your makeup bag. First, lipsticks went from solid to liquid. They shine like a gloss and wear like a stain but have the boldness of a cream lipstick. Then came liquid blushes and bronzers so milky you could pour them straight out of the bottle. Now there are liquefied eye shadows that glide over lids but don't fade, smudge, or crease. These new formulas are everything we love about makeup an nothing we don't: bright color that feels totally bare. Here's how to apply these new formulas.
Lips. Consider the new liquid lip colors the Frankenstein’s monster of makeup—in a good way: a balm, stain, gloss, and lipstick all mashed into one tube. Yes, there’s a lot going on, but “they couldn’t be easier to use,” says makeup artist Dick Page. For superglossy, super-rich lips, just swipe on the formula as you would a gloss and commit to reapplying every few hours (we like L'Oréal Paris Extraordinaire by Colour Riche Liquid Lipcolor and Shiseido Makeup Lacquer Rouge). If you want a stained effect, makeup artist Robin Black recommends dotting color on just the center of your lips and smooshing your lips together; put it too close to the edges and it could start to look like uneven liner as it fades.
Cheeks. Traditional cheek tints are notoriously difficult: Apply too much or move too slowly and you end up with Raggedy Ann circles. Not cute. But Dior Cheek & Lip Glow is more like partially set Jell-O than a glass of fruit punch—thicker, more translucent—and it won’t set while you’re trying to find your apples in the mirror. The same goes for Giorgio Armani Maestro Liquid Summer bronzer, a silky tan liquid that has the slightest hint of golden sheen. Just smear it on like war paint under your cheekbones and buff it up and out with your fingers. With either formula, make sure your skin is nicely hydrated beforehand because the pigment will settle into dry patches.
Eyes. Powders require a brush. Creams can crease and fade. So you’re probably thinking liquid shadows just drip into your eyes. In fact, they are the most durable and the boldest of the bunch. We love Giorgio Armani Eye Tint or Revlon PhotoReady Eye Art Lid + Line + Lash. The reason they don't budge? “Most of these new liquid shadows contain glycerin, a humectant that pulls in moisture from the air to keep the formula hydrated and prevent creasing,” says cosmetic chemist Ni’Kita Wilson.
Now that you're sold, here's how to get started. First, skip the primer. These shadows already contain silicone, so if you apply them over another primer, they “could look patchy,” says Page. You only need a tiny drop on each eye and you'll have to work fast. “They feel lightweight but actually contain more pigment than other shadows,” says Page. “They’re intense.” You have about 15 seconds to play with the product before all the oil and water evaporates. After that, the color does not budge—so get a move on. And expect to feel cool. Liquid shadows contain alcohol to help the oils and water evaporate and set the pigment, so you’ll feel a cold sensation on your lids when you swipe on the makeup.
Like Allure on Facebook and get more beauty news and daily tips in your feed.
PHOTO: PATRICK DEMARCHELIER