Forget more legroom—airlines have turned to an unusual way to make their flights more comfortable: fragrance.
According to wsj.com, airlines like Delta, United, Turkish Airlines, and Air Canada’s low-cost Rouge operation have one, and Alaska airlines has one in the pipeline. The idea? To zen you out by filling the cabin or spray courtesy towels with a subtle calming fragrance.
Now, I know what you're imagining: Being trapped in a small space with an intense scent. Not so chill-inducing. But chances are you've already encountered a fragrance without realizing it if you're a frequent traveler. Delta has been using its scent Calm for two years, for example.
And this passage is particularly interesting:
The companies don’t plan to bottle their scents for retail, but they do see a commercial value in them. United marketing manager Mark Krolick says its new fragrance, provisionally called Landing, in concert with improvements like new lighting and redesigned gates, “will create a more relaxing environment. A good experience engenders brand preference, which probably will result in more booking,” he says.
Does fragrance really = repeat costumers? Possibly—it's something hotels have been playing with for a while (and they even sell their perfumes so you can bring your vacation home with you!). Could airline scents be the new big thing in travel? What do you think, gang?